Luxury goods | Spirits | POS
DESIGNER : Tord Boontje
MANUFACTURER : DCA
TYPE : DISPLAY STAND
MATERIALS : Metal, plastic injection, ABS, lithium power, LED lighting
QUANTITY : 1200
CONTEXT/ OBJECTIVES :
In 1902, a spray of japanese anemones designed by Emile Gallé heralded the birth of an artistic movement called Art Nouveau, an impulse to which Perrier-Jouët has always remained true. Inspired by those symbolic swirling anemones, the artist created a fluid and flowing tree, a plant sculpture with anemones and champagne flutes for blossoms.
The objective was to design for Perrier Jouët a refined and resolutely modern piece, lending a hint of the sublime to the tasting experience of a Belle Epoque cuvée. The challenge was to produce this vibrant artistic creation in over 1200 units to inspire the Perrier- Jouët lovers.