PERRIER JOUËT

Luxury goods | Spirits | POS

The Enchanting Tree

POPAÏ SILVER AWARD 2014

 

DESIGNER : Tord Boontje

MANUFACTURER : DCA

TYPE : DISPLAY STAND

MATERIALS : Metal, plastic injection, ABS, lithium power, LED lighting

QUANTITY : 1200

CONTEXT/ OBJECTIVES :

In 1902, a spray of japanese anemones designed by Emile Gallé heralded the birth of an artistic movement called Art Nouveau, an impulse to which Perrier-Jouët has always remained true. Inspired by those symbolic swirling anemones, the artist created a fluid and flowing tree, a plant sculpture with anemones and champagne flutes for blossoms.

The objective was to design for Perrier Jouët a refined and resolutely modern piece, lending a hint of the sublime to the tasting experience of a Belle Epoque cuvée. The challenge was to produce this vibrant artistic creation in over 1200 units to inspire the Perrier- Jouët lovers.

DCA Perrier Jouët