QUIKSILVER INTERNATIONAL

Action-Sport | Commercial Furniture | layout – set design

Concept corner

ROXY DC SHOES

 

DESIGNER: DCA

MANUFACTURER: DCA

TYPE: commercial furniture

MATERIALS: metal, wood, patina

QUANTITY: 1500 together, 12 configurations, deliveries Europe-USA-Asia Pacific region

CONTEXT / OBJECTIVES:

A sizeable challenge for this worldwide project won by DCA against competing US, Australian and European agencies.

With the brief to design, manufacture and handle the logistics of commercial furniture for the retail and wholesale Quicksilver brands – Roxy – DC shoes, DCA over 2 years managed the whole operation including deliveries to 5 continents from its production base in China. A simple and efficient furniture range which doesn’t require specific set up or assembly. Eco-conception restrictions meant using PEFC wood free of heavy metals, optimization of unit packaging and precise logistics.

DCA_Quiksilver Roxy DC shoes - Mobilier commercial
DCA_Quiksilver Roxy DC shoes - Mobilier commercial