Action-Sport | Commercial Furniture | layout – set design
TYPE: commercial furniture
MATERIALS: metal, wood, patina
QUANTITY: 1500 together, 12 configurations, deliveries Europe-USA-Asia Pacific region
CONTEXT / OBJECTIVES:
A sizeable challenge for this worldwide project won by DCA against competing US, Australian and European agencies.
With the brief to design, manufacture and handle the logistics of commercial furniture for the retail and wholesale Quicksilver brands – Roxy – DC shoes, DCA over 2 years managed the whole operation including deliveries to 5 continents from its production base in China. A simple and efficient furniture range which doesn’t require specific set up or assembly. Eco-conception restrictions meant using PEFC wood free of heavy metals, optimization of unit packaging and precise logistics.